Perhaps it’s because I had already spent so much time learning HTML, or perhaps it was just prejudice, but, until recently, I gave drag-and-drop email design solutions little consideration. After all, how hard is it to create a few divs and tables then add images and text? It’s not rocket science; it isn’t even Python. But after spending a few weeks using the new drag-and-drop interface in Goolara Symphonie, I’m here to say, I’m a believer.
Since its inception, Symphonie has had a visual editor to help with the creation of emails, but not a drag-and-drop template builder. As most of our customers already have HTML designers working for them, adding a drag-and-drop builder to Symphonie was never a priority.
Then, when we started testing the new interface, something surprising happened. We found it was both robust and easy to use. Sure, it’s easy to write the code for a basic HTML email, but the template builder was even faster. Best of all, the finished designs automatically include responsive media queries and those pesky conditionals so necessary for displaying your emails properly in Outlook and IE (example: <!–[if (mso)|(IE)]><table width=”100%” cellpadding=”0″ cellspacing=”0″ border=”0″><![endif]–>).
Suddenly the thought of creating an email from scratch again seemed challenging. Using the drag-and-drop interface it’s possible to create a multi-section email template (example: Logo, hero image, salutatory text, three sections with images, text, and buttons, and a footer) in a little over a minute (yes, I really did time this).
Now I’m firmly in the drag-and-drop editor camp. Even for simple emails, it is faster and easier to use. Additionally, we’ve added lots of ready-to-use templates (all included for free) to make the process even easier. We think you will enjoy the new feature as much as we have. If you want to see it in action, contact us for a demonstration.