A-B Split Testing, Deliverability, Dynamic Content, Email marketing, Infographic, Personalization, responsive design

The Email Game

The Holiday Season is upon us, so we thought it might be fun to offer an infographic in the form a simple game of chance. Of course, your email marketing efforts should be anything but a game of chance. Careful planning, design, and testing will go a long ways toward improving your open rates. Keeping aware of your metrics and avoiding quick fixes, such as list purchasing, will keep your deliverability out of the red zone.

emailgame

You can find more on information on the topics listed in the Email Game in the following blog posts and in the guides and white papers in the Resources section of the main website:
The Complete Preheaders and Snippets Tutorial
Personalizing Your Email Marketing
Using Content Blocks and Dynamic Content
Deliverability Enhanced (downloadable white paper)
Oops! – Handling and resolving email marketing mistakes (downloadable white paper)
Using Text & Images (downloadable guide)
Best Practices Enhanced – Vol. 1: Content, List Management, and Testing (downloadable guide)
Best Practices Enhanced – Vol. 2: Design and Image Management (downloadable guide)
Responsive Email Design (downloadable guide)